Developing a high ranking on the search engines as well as within the online learning communities can help you develop a stronger following and find more students. For the most, it does not take a lot of hard work to increase your eLearning platform ratings, but it does take time. You must find out which tools are the best to increase the ranking. Find it out here: which are the best tools for eLearning? And increase your eLearning platform ratings. Here are some of the other things you need to do on a regular basis.
Set Out Clear Communication Rules
The most common reason that students complain and lower your eLearning platform ratings is because of poor communication. In some cases, it’s the students’ fault while in others it’s the instructor’s. But most eLearning sites do not care who is right or wrong. They log the course evaluation and leave the review up. Contesting the review or the rating is exceptionally difficult if you do not have any basis to contest it.
One of the ways that you can help to avoid this is to set out the communication rules clearly. Tell the students precisely when you will be available for feedback and approximately how long you will need between assignments. Make sure that this information is in the initial description so that they cannot claim they thought otherwise when they bought the course. If the course is a self-directed course and you will not be engaging with the students, then include the word “independent” or “self directed” in the title. A number of courses have received bad ratings because the students thought they were instructor directed rather than self-directed.
Keep Course Materials in Easy to Access Forms
Another simple way to keep your eLearning platform ratings high is to make sure that your course materials are set up in easy to access or standard forms. You might be able to create some fascinating documents with Story Master or Rough Draft or Scrivener. But the file types cannot be read on all systems. Stick with basic .PDF, .JPEG, .mp3, and similar file types. Most systems can read them, and you don’t have to worry about the complaints.
If you decide that you want to provide a more specialized form of course material, make sure that you at least include the basic information in a standard document. This way, students who are unable to access the special file can get the basics.
Provide References and Dates of Updates
Certain niches run on a high information curve. The information that you produce may or may not be up to date within just a few days of publication. To keep students from making wrong assumptions, provide the dates of your research. You should also include information on the last time the course was updated.
Another additional feature that you can use to demonstrate your work is to actually provide references for claims. It’s easy to say that something is fact, but some of your students may not believe you. Citing to other studies, books, and programs can help increase your authority and your credibility with your students. It also increases the value of the course because the information is verifiable.
Respond to Negative Feedback as Well as Positive
Sometimes you may find that your eLearning platform ratings go down even though you have tried to do everything right. As frustrating as those negative reviews and feedback may be, try to be gracious. You may be able to turn it into an opportunity for positive customer relations. If the eLearning platform allows you to respond, then write a polite response addressing the concerns. Do not engage in a flame war. Remain courteous. If the conversation becomes abusive, report it to the board.
Make sure that you also respond to positive reviews. If someone takes the time to discuss your course, take the time to comment back. It will help encourage additional feedback. Commenting back does require more than just saying “thanks.” Try to respond to particular points to show that you actually read it and aren’t just using a review client.
Deliver Everything You Promise
Make sure that you always deliver what you promise in your courses. While most courses at least attempt to give what they promise, some are so full of different ideas that they meander around and never really deliver. Of course, it’s possible that some of these courses do deliver what they promise, but they are so poorly structured that it’s hard to tell.
When developing your course, make sure that even the way that you set it up shows how you deliver what you promise. Use clear and concise chapter and section headers. At the beginning of each section, talk about what the reader will learn to do. Show what he can take away at the end of the section. By incorporating clear objective goals, you remove some of the fuzziness. It also makes it easier for you to say that your course did do what you promised rather than having to sift through the material to see if you actually did.
Spend at Least a Couple Hours a Week Optimizing Your Courses
In some cases, you can use online learning courses as an effective form of passive income. Even so, you must make sure that they remain competitive. Depending on how many courses you have, you should spend anywhere from half an hour to a couple hours a week optimizing your courses.
Course optimization means looking for ways to increase the value in the course as well as the appeal. You might not always release the new updates right away. In some cases, it’s best to set them aside until you have enough to warrant a new release and a new version. In other cases, it may be necessary for you to provide updates to your current courses. Instances when this would be appropriate include when a key law changes that would make your current recommendations more risky from a legal standpoint or entirely illegal. While you may not risk legal action from your students, they will be angry if you fail to disclose that kind of updated information. They’re also likely to assume that you were incorrect in your initial assertions, and that may make them avoid your work in the future.
Promote Your Courses on Your Social Media Platforms
The simplest way to increase your eLearning platform ratings is to get more positive reviews. To get more positive reviews, you need more students. Make sure that you promote your courses on the various social media platforms. You will need to show how these courses provide value as well as the way that they are worth your followers’ time. Remember that direct advertising may not always be your best choice. If you are running other marketing campaigns or selling other products, then work your current courses into the campaign.
Remember that when it comes to selling information, content marketing remains one of the best methods. You can give people a great sample of your informative style and the way that your products help to solve their problems. Through the content, you then convince them that your courses are precisely what they need. You don’t have to use hard sell techniques to accomplish this goal. In fact, you’ll be more successful in promoting your online courses through a social media platform if you avoid those hard sell tactics.